Journal 14.

 Keywords: 

Naturalized language: Use of language for general purposes.

Intertextuality: How texts influence each other.

Emotional warmth: Ensuring that the emotional needs of another person are met.

Parallelism: components in a sentence that are grammatically the same



The study behind the analysis of discourse, seeks to identify the relationships between context, culture, our points of view and language. A text has the advantage that through the use of words, depending on their demotion, they change the tone of a message. When using words that show negativity it gives a message of hate, but when those words are shielded by others who are not directly related they can avoid first assumptions by the people who receive the message. Therefore, there is a study behind the use of language and how it is determined by our attitudes and positions in different situations, and is through the deconstruction of a text. Even so, a message with clear tendencies in it can be taken differently according to each person, since our exposure of the world reflects what we understand by a message and even a message of hatred for some it can be offensive but for others it has normalized it in their daily lives. Then social forces enter through all our senses and form that general thought. Within these messages, systematic patterns are sought and what is transmitted is taken into account even when it is not written physically.

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