Journal 13.

Keywords:

Standarization: Create standards for a service or industry with the purpose of achieving a degree of uniformity.

Culture Industry: Mass-media and commercialize entertainment .

Capital society: Productivity of consumption

Hierarchy: Ranking of people based on economic, social and professional achievements.


Before going deep with the understanding of what Critical Discourse Analysis is, I had a vague idea of ​​what it was all about. CDA includes many disciplines that comprise what communication is. But in order to interpret it, it must take into account notions such as hierarchy, gender, power, ideologies, plus other sociological aspects. An important detail is that discourse is socially conditioned because it includes knowledge, relationships between people, the context, among other things, because from there it is where these questions of power are born. For this reason, analysts prefer to see the other side of the coin, the group of people who are marginalized and discriminated against to understand these patterns and on the other side study the same people who have been in power and who have caused this type of injustices. We as a society give power to language, however, not everything is bad because we know where these paths go and through them we can find solutions between those relations.

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